PAGE AUTHORITY CHECKER: WHY IT MATTERS AND HOW TO USE IT FOR BETTER SEO

Page Authority Checker: Why It Matters and How to Use It for Better SEO

Page Authority Checker: Why It Matters and How to Use It for Better SEO

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In the ever-evolving world of search engine optimization (SEO), keeping track of your website’s performance can feel like trying to hit a moving target. Keywords change, algorithms shift, and competitors grow more aggressive. Amidst all this, one of the most effective ways to understand your SEO progress is by using a page authority checker.


While Domain Authority (DA) helps you understand the ranking strength of your entire website, Page Authority (PA) zooms in on the performance of individual pages. Knowing which of your pages have strong authority can help you make smarter SEO decisions, from where to build backlinks to which content deserves a refresh.


This article will guide you through what Page Authority is, why it matters, how to check it for free, and most importantly—how to improve it.






What Is Page Authority (PA)?


Page Authority, developed by Moz, is a score that predicts how well a specific web page will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher numbers indicating a greater ability to rank.


It’s based on a wide range of factors, including:





  • Number and quality of inbound links to the page




  • Linking root domains




  • Moz’s proprietary algorithm and machine learning models




  • The overall structure and SEO performance of the page




Unlike Domain Authority, which focuses on your whole website, PA is granular. That means one page on your site might have a PA of 60, while another has a PA of 20. This information is incredibly useful when determining which pages to optimize or use in internal linking strategies.






Why Is Page Authority Important?


Using a page authority checker gives you a page-level snapshot of your SEO performance. Here’s why PA matters:



✅ 1. Understand Ranking Potential


A page with high PA has a better chance of ranking for competitive keywords. If your PA is low, it might be worth revisiting the content or acquiring more backlinks.



✅ 2. Identify Top-Performing Pages


By comparing PA across your site, you can quickly spot which pages are doing well—and which ones need a boost.



✅ 3. Guide Internal Linking


High-PA pages can pass authority to other pages on your site when you link internally. This is a powerful way to lift underperforming pages.



✅ 4. Optimize Link-Building Efforts


Knowing the PA of your pages helps you decide which ones deserve the most link-building focus, ensuring maximum SEO return.






How to Check Page Authority for Free


You don’t need a paid Moz subscription to check your PA. Many online tools allow you to check Page Authority (and Domain Authority) for free. Here are some of the most reliable ones:






???? Moz Link Explorer


This is the official tool from Moz. It offers PA, DA, backlink profiles, spam score, and more.





  • Pros: Accurate and trusted




  • Cons: Limited free queries per day







???? Small SEO Tools – DA PA Checker


This free bulk checker is easy to use and displays DA, PA, and spam score for multiple URLs at once.





  • Pros: No registration required, good for quick checks




  • Cons: Doesn’t show in-depth backlink data







???? Prepostseo PA Checker


Prepostseo offers a simple user interface with instant results for DA and PA.





  • Pros: Clean UI, good for beginners




  • Cons: Ads can be distracting







???? SEO Review Tools – Page Authority Checker


Offers accurate data and includes useful insights like link counts and anchor text.





  • Pros: No login needed, fast performance




  • Cons: Limited free checks daily







What Is a Good Page Authority Score?


Page Authority is relative. That means a “good” score depends on your industry, niche, and competition. However, here’s a rough scale to help you understand:





  • 1–20: Low PA, usually new or poorly optimized content




  • 21–40: Decent authority, growing potential




  • 41–60: Strong authority; capable of ranking well




  • 61–80: Very strong, often seen on top-performing content




  • 81–100: Rare and usually reserved for major news outlets or viral pages




Focus more on improving your PA over time rather than chasing a specific number. Use it to benchmark progress and shape your SEO strategy.






How Is Page Authority Different from Domain Authority?


Here’s a quick comparison:



































Metric Domain Authority (DA) Page Authority (PA)
Scope Entire website Individual page
Purpose Measures overall site strength Measures ranking potential of one page
Influenced by Total backlinks, domain age, linking domains Backlinks to a specific URL
Use Case Competitor analysis, backlink vetting Content optimization, internal linking




Both metrics are useful, but PA allows for more targeted optimization.






How to Improve Your Page Authority


Improving Page Authority takes time and effort, but it's achievable with the right strategies. Here’s how you can boost the PA of any underperforming page:






???? 1. Get Quality Backlinks to the Page


The single biggest factor for PA is backlinks. Focus on:





  • Guest blogging with a link to the target page




  • Promoting the page through outreach or social media




  • Creating content so useful it earns links organically







???? 2. Optimize the Page Content


Revise content to make it more informative, up-to-date, and SEO-friendly. Include relevant keywords, add headings, and ensure it answers user intent.






???? 3. Strengthen Internal Linking


Link to the page from other high-authority pages on your site. Use relevant anchor text and ensure the page is easy to find in your site structure.






???? 4. Improve Technical SEO


Ensure the page loads quickly, is mobile-friendly, and has no crawl errors. Google rewards technically sound pages with better rankings.






???? 5. Remove Spammy or Low-Quality Backlinks


Disavow toxic backlinks using Google Search Console if they’re pointing to the page and hurting its credibility.






Conclusion


To start understanding your site’s real SEO strength, using a free DA PA checker can give you valuable insights about both your domain and your individual pages. By regularly monitoring your Page Authority with reliable tools, you’ll be better equipped to make decisions about content updates, backlink campaigns, and overall SEO strategy.

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